ABOUT US

This brand was created to remind, encourage and empower. I developed the idea for my son and I. It was a brand for us to wear and be proud of. However, after seeing the reaction from those around me, I realized it was way bigger than he and I. It's a simple and powerful message that we should live by. Self-motivation never expires. You are never too old or too young to encourage yourself. Sometimes you just need a little reminder whether you are

BLACK, BROWN or BLESSED...

GIFTED and AMAZING.

"Belief in oneself and knowing who you are, I mean, that's the foundation for everything great.

- Jay-Z

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